We always love finding new eyewear collections that add a touch of glamour, boldness and flair to your image. Now, we are proud to announce that the luxurious Cartier Eyewear has a new home in London. That’s right, Infocus are now brand new, authorised stockists for Cartier glasses and sunglasses!
A Brief History of Cartier
The story of Cartier Eyewear originates with the king of jewellers- specifically, one French high jeweller, Louis-Francois Cartier. who came onto the Parisian scene in 1847. Since then, the name Cartier has spread all over the world. From the Russian Imperial Family, to rich American Industrialists, to the English Aristocracy; everyone quickly became enchanted with the magic of Cartier from the outset.
The first Cartier Boutique in Paris on Rue de la Paix
There was plenty of excitement as elites flocked to the first Cartier Boutique on New Bond Street, opened by Louis-Francois’s grandson, Jacques, in 1909. He was also the first one to cultivate links with some of the most remarkable Indian Maharajas, who were so impressed with Cartier that they entrusted some of their most dazzling gemstones to him to be reset in beautiful pieces of jewellery in a modern style.
The Maharaja of Patiala Wearing a Cartier Diamond and Platinum Parade Necklace with a De Beers Diamond. One of the largest pieces made so the Maharaja would look imposing and his subjects could see him clearly when he was riding on top of his elephant!
Cartier was awarded 15 royal patents between 1904 and 1939, becoming official supplier to the most powerful dynasties. Cartier is still one of the first preferences for the Royals; most recently we saw Kate Middleton wearing a Cartier tiara on her wedding day in 2011.
Kate Middleton Wearing A Beautiful Cartier Tiara on Her Wedding Day to Prince William in 2011
La Panthère de Cartier
The credit for the signature Cartier panther that we see now on all their accessories, including Cartier sunglasses and glasses, goes to Jeanne Toussaint, who was made director of fine jewellery for Cartier in 1918 and worked closely with Louis Cartier, the oldest grandson of Louis-Francois, to bring the panther to life by setting gems to represent the animal’s fur.
She was so bold and confident, that she was famously nicknamed ‘la Panthère’ – a symbolic name that brought femininity, independence and elegance to Cartier and continues to be the core of the brand today. The panther soon adorned all Cartier fashion accessories and became a timeless, fearless emblem.
From jewellery, to watches, Cartier has gone from strength to strength and soon introduced their accessories in the 20th century, including leather goods, and of course, eyewear.
‘La Panthère’ sitting in all its glory on the arm of a pair of Cartier Glasses
Cartier Eyewear holds the same design standards as any of their other accessories, which means that only the finest and most luxurious materials are used, including gold, silver, diamonds, platinum, titanium, Rolf wood and buffalo horn.
Cartier is also one of the only ‘Maisons’ that has its own manufacturing location for eyewear, making it even more unique as a luxury brand. Only the most skilled craftsmen work to produce exquisite pieces, and just like any other Cartier item, it all starts with a drawing from the design studio which gives rise to a wax sculpture. This is then converted into a resin model or 3D design. Modellers then work to create a prototype that has to be approved before going on to the production stage.
Cartier glasses actually have to pass a total of 25 tests before the final work of art becomes available to the public – a testament to the attention to detail that only the king of jewellers could accomplish.
Santos de Cartier
One of the most recent lines to be introduced for SS18 is the Santos de Cartier Collection, which is inspired by Alberto Santos-Dumont, who is widely regarded as Brazil’s first successful pilot.
The entire range is full of fresh frame designs with classic details. This statement style is displayed with precious metals, lightweight structures and edgy accents. Each model carries a distinguishable screw motif, reminiscent of airplane rivet. These frames have a modern feel without losing any of their old world Cartier luxury in the process.
Cartier Santos Dumont Sunglasses from the Santos de Cartier Collection
Panthère de Cartier
Cartier has also added new models to its iconic Panthère de Cartier collection for SS18 to continue channelling the brand’s emblematic panther whilst retaining a modern feel to the glasses. You’ll be able to find signature panther motif as the defining detail on each side of the glasses or sunglasses, which completely encapsulates the motto for the Panthère de Cartier Collection this season: Bold and Fearless.
Cartier Aviator Sunglasses with Graduated Grey Lenses, Golden-Finish Panther Heads with Black Lacquer Spots, from the Panthère de Cartier Collection
Cartier Sunglasses from the Santos de Cartier Collection (left) and the Panthère de Cartier Collection (right) this season
We have recently become new authorised stockists of Cartier Eyewear in London and have the latest collections on display for you in store. We are proud to uphold the Cartier name and all it represents and are excited to show all of the amazing frames that could be yours!
If you are interested in looking at our range of Cartier glasses or sunglasses in London, simply contact us online to arrange a free, private styling session or call one of our experts on 0208 629 1152 for further information.