July is beating down on London in a blast of glorious sunshine and the occasional bout of roaring thunder. Diaries are packed with holidays, weddings and BBQs in the park – so it’s only right to demand high quality sunglasses that offer you maximum smart-casual flexibility.

With your busy summer calendar in mind, Infocus is proud to bring you the latest collection from the one and only Maui Jim.

Fresh from Hawaii, Maui Jim shades have fast become the most sought-after sunglasses amongst fashion influencers, celebrities and trend-savvy individuals around the world. The brand’s 80s origins lie with the beach vendors and hotel pool desks of Hawaii, and it wasn’t until 1988 when they were introduced to the states that Maui Jim shades really took off as a global phenomenon.

Today they’re one of the most popular eyewear brands on the planet, with over 125 different styles of Maui Jim sport sunglasses, Maui Jim sunglasses for women and Maui Jim men’s sunglasses adorning the faces of Hollywood stars and holidaymakers alike. And to add further accolade, the brand has recently been voted as the ‘Best Sunglasses Company’ in Vision Monday and the Readers’ Choice for 20/20 Magazine’s awards.

Its success is no wonder. Maui Jim fosters a philosophy inspired by its vibrant homeland – that “colour and light are the key to human experience.” This sentiment is echoed across the latest collection of Maui Jim sunglasses in London, which makes use of colour to add a fresh twist to classic shapes and styles. Each pair of frames is crafted with the highest quality acetate, and finished with an enviable attention to detail – ensuring your Maui Jim shades will last the years.

Here at Infocus, we love the gorgeous array of styles in both Maui Jim sunglasses collections, but we’re even more enamoured by the brand’s constant focus on technological innovation. Our practice is dedicated to providing our customers with the latest and greatest optical technology, so we’re impressed with Maui Jim’s similar commitment to endowing their wearers’ with the clearest vision.

Sunglasses may allow you to channel instant style throughout summer, but it’s important to remember their primary purpose is to protect your vision against the harmful effects of the sun’s rays. Maui Jim fit every pair of their frames with revolutionary PolarizedPlus2® lenses which block 100% of UVA and UVB rays. In addition, Maui Jim sunglasses London incorporate incredible filtering technology that allows wearers to see all 16,777,216 hues of colour – an astonishing spectrum.

So if you want stylish shades that combat the sun’s glare, whilst allowing you to see with exceptional clarity and detail, then Maui Jim sunglasses London may be the perfect summer eyewear for you.


Here are a few of our favourite styles from the latest collection:

We love these Maui Jim sunglasses for women to bridge the smart-casual gap

Channel instant summer vibes with these Maui Jim men’s sunglasses

Maui Jim sport sunglasses allow you to stay active (and stylish) in the summer months

Effortlessly cool and incorporating the latest sun-blocking technology, Maui Jim sunglasses provide you with both instant style and ultimate protection against damaging UV rays. Each pair is crafted to last, making Maui Jim sunglasses London a timeless addition to your summer wardrobe.

So if you’d like to try on the latest Maui Jim collection, drop by the practice and our team will be more than happy to help.