With David Attenborough’s documentaries, Greta Thunberg’s school strikes, and the Green Party’s tremendous gains in the European Elections, the environmental impact of our consumer choices has never been more front-of-mind.

From the clothes that we wear to the food that we eat; the transport we use to the eyewear we buy – our actions can have a detrimental effect on the planet.  But what if your choice of eyewear could give back to the environment without exploiting raw materials? What if your choice could help support sustainable communities in developing countries? What if your choice could contribute towards reforesting the world?

ECO eyewear is on a mission to help you make that choice.

As we celebrate World Environment Day 2019 on the 5th of June, Infocus – your independent opticians in London also celebrates the 10th anniversary of a brand committed to annihilating its carbon footprint. Arguably the most sustainable glasses frames on the planet, the ECO range is forged from 95% recycled plastic and stainless steel, while the Biobased collection is crafted from 63% natural castor seed oil. The brand operates on a founding principle of ‘one frame, one tree’ in partnership with NGO Trees for the Future and to date, it has planted over two million trees in Cameroon, Tanzania and Senegal, with 4957 trees also being planted recently during Earth Week 2019.

When you buy a new pair of ECO glasses, you can also donate your old glasses to the charity One Sight, which distributes eyewear in disadvantaged communities in Africa and South East Asia.

Such is its positive impact that ECO has been recognised with a prestigious Environmental Claims Validation.

The eco-friendly brand emerged as a passion project from Alessandro Lanaro – founder of luxury eyewear brand MODO. With offices in New York, Milan and Stockholm, MODO launched in 1990 to craft eyewear inspired by the purist lines and precise engineering of urban architecture. The brand aimed to “unite the progressive spirit of New York, Italian craftsmanship and Scandinavian minimalism” with timeless collections for a discerning clientele.

But Alessandro Lanaro grew up surrounded by the sublime mountain landscapes of the Italian Dolomites, and his passions remained rooted in the natural world.  So, in 2009 MODO launched Earth Conscious Optics – ECO® – as the world’s first fully sustainable eyewear brand.

ECO eyewear may be fixated on environmental impact, but it is also uncompromising on its commitment to style. In keeping with MODO’s Italian heritage, the collection features classic shapes, glossy tortoiseshells and colourways inspired by the natural world – from Nordic forests to dusty desert hues.  The result is an extraordinary collection that appeals to green activists and the fashion elite alike.

Each pair is engineered for comfort and durability, with a recycled stainless-steel core, invisible spring hinges, adjustable temple tips, and non-slip finish.  Their bio-based frame collection also comes with handy magnetic clip-on sunglasses to instantly convert optical glasses into polarised shades.

To celebrate World Environment Day and show our love for our beautiful planet, we’re also offering £30 off any ECO eyewear purchased in store for the month of June. You’ll get to help save our planet, whilst saving money too – what a winning combination!

If you wear contact lenses you can also do your bit for the planet this World Environment Day.

3.7 million Brits wear contact lenses, but where do they go once we’ve thrown them out? Recent news reveals that lenses can flush down drains into our rivers and oceans, causing untold damage to sea life and underwater ecosystems, which is why we will be launching our new Johnson & Johnson Acuvue Scheme for contact lens recycling in the UK in the near future! This aims to reduce plastic pollution in landfill and our waters by transforming contact lens waste into plastic products such as furniture or playground equipment.

So, if you’re set on making a resolution to reduce your environmental impact, why not try the latest range of ECO sustainable glasses frames to transform your style whilst saving the planet at Infocus – your trusted independent opticians in London.

Contact us online or call us directly to view the ECO eyewear range on 0207 224 7400.